26th January 2026

Wild Thingz!

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We’re very excited to welcome Wild Thingz as an official Big Fish Little Fish partner for 2026.

This partnership is all about joy without compromise. Wild Thingz is the award-winning, rebellious new gummy brand shaking up the sweet aisle and passing the ultimate test: the parent test. Made with 100% organic, plant-based ingredients, no artificial anything, and half the sugar of traditional sweets, Wild Thingz proves that treats can still be wild, fun and full of flavour, without the junk.

Founded by former Mondelez marketer Fliss Newland, Wild Thingz was created to solve the age-old family dilemma. How do you say yes to sweets and still feel good about it? The result is a range of bold, brilliantly bonkers gummies with wacky shapes and big personalities, designed to delight kids and reassure parents. You’ll find them at Ocado, Co-op, Whole Foods, Abel & Cole and more.

As part of the partnership, you can expect free Wild Thingz samples at many Big Fish Little Fish events, giving families even more reason to hit the dancefloor. We’ll also be teaming up on competition giveaways, with chances to win tickets to special events and other treats across the year. At BFLF, we’re all about shared joy, excellent tunes and unforgettable family moments. Partnering with Wild Thingz feels like a perfect fit – we’re playful, rebellious in spirit, and unapologetically fun, all while having parents’ backs.